What’s Your Business Data Persona?
Unlock what’s really holding your data back — and how to fix it.
First Name
Last Name
Phone
*
Email
*
What are your main data sources?
*
CRM
Website analytics
Social media
Paid ad platforms (Meta/Google Ads)
Offline sources (e.g., in-store, phone)
Not sure
What’s your business struggling with the most?
*
Understanding the data
Clean, unified data
Building dashboards that make sense
I want success but often feel uncertain about my next steps or how to achieve it.
Reporting for leadership/stakeholders
All of the above
What outcome do you want from better data?
*
Better marketing ROI
Clearer team decision-making
Save time through automation
Just need help knowing what to do next
Presenting insights to investors or board
Do you feel comfortable outsourcing your data work?
*
Yes, absolutely
Maybe, if it makes financial sense
No, we prefer to handle things in-house
Not sure — I don’t know what I’d be outsourcing
Do you think your business needs a specialised data model?
*
Yes, our needs are very specific
Maybe, we’re starting to hit limits
I don’t know enough to say
No, off-the-shelf tools seem fine
