1. Which best describes you? *

Corporate professional transitioning into wellness

Therapist or clinician

Property or hotel developer

Existing business owner (pivoting or expanding)

Other

If other, please specify.

2. What best describes the type of wellness business are you planning? *

Day Spa, Salon or Massage Centre

Hotel or Resort Spa

Medi-Spa / Wellness Clinic

Fitness / Movement / Meditation Studio

Urban Retreat / Lifestyle Club

Health Resort / Retreat

Bathhouse or Thermal Springs

Wellness Real Estate (healthy housing + wellness)

Others / Not sure yet

If others, please specify.

3. What is your estimated start-up budget? *

Under $50K

$50K–$150K2

$150K–$500K

$500K–$1.5M

$1.5M+

Not sure yet

4. What is your target timeline to open? *

< 6 months

6–12 months

12–24 months

More than 24 months

Not sure yet

5. Where will your business be located? *

Scale:

1 = Not at all true
2 = Slightly true
3 = Somewhat true
4 = Mostly true
5 = Absolutely true

6. I have a clear set of business objectives and success measures. *

Not at all true

Slightly true

Somewhat true

Mostly true

Absolutely true

7. I understand the market I want to serve and the problems they have. *

Not at all true

Slightly true

Somewhat true

Mostly true

Absolutely true

8. I have reviewed competitors and identified how I will stand out. *

Not at all true

Slightly true

Somewhat true

Mostly true

Absolutely true

9. I can articulate my business strategy in one or two clear sentences. *

Not at all true

Slightly true

Somewhat true

Mostly true

Absolutely true

10. I have a defined wellness concept that feels unique and commercially sound. *

Not at all true

Slightly true

Somewhat true

Mostly true

Absolutely true

11. I can describe my brand personality, tone and core promise. *

Not at all true

Slightly true

Somewhat true

Mostly true

Absolutely true

12. I have a unique or appropriately differentiated name, logo and documented brand identity. *

Not at all true

Slightly true

Somewhat true

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Absolutely true

13. I know what I want the guest journey to be or feel like for my clients. *

Not at all true

Slightly true

Somewhat true

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14. I know what services, treatments, or programs I will offer and why. *

Not at all true

Slightly true

Somewhat true

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15. I understand how to cost and price services profitably. *

Not at all true

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16. I know which services will be my signature offerings. *

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17. I understand the impact of each service on my business model (inventory, staffing, etc.) *

Not at all true

Slightly true

Somewhat true

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Absolutely true

18. I know the space requirements for my concept (rooms, flow, zoning). *

Not at all true

Slightly true

Somewhat true

Mostly true

Absolutely true

19. I understand design & operational flow principles for wellness facilities. *

Not at all true

Slightly true

Somewhat true

Mostly true

Absolutely true

20. I have identified one or more potential locations or have secured my final site. *

Not at all true

Slightly true

Somewhat true

Mostly true

Absolutely true

21. I have an initial estimate of fit-out or construction costs. *

Not at all true

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22. I know which suppliers, equipment and products I will need. *

Not at all true

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23. I understand how to evaluate suppliers (quality, support, warranties). *

Not at all true

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24. I know how to prepare a procurement plan; what to buy when. *

Not at all true

Slightly true

Somewhat true

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Absolutely true

25. I know the types of staff I will need to operate my business. *

Not at all true

Slightly true

Somewhat true

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26. I understand my recruitment options and how staffing affects my financial model. *

Not at all true

Slightly true

Somewhat true

Mostly true

Absolutely true

27. I am familiar with HR best practices and the regulation that will govern my business. *

Not at all true

Slightly true

Somewhat true

Mostly true

Absolutely true

28. I have a plan (or intention) for recruitment, training and service standards. *

Not at all true

Slightly true

Somewhat true

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29. I know who my target customers are and how to reach them. *

Not at all true

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30. I understand which marketing channels are best for my business. *

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31. I know how to generate leads before opening. *

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32. I have a sense of the marketing budget I’ll need. *

Not at all true

Slightly true

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33. I know which systems I will need (CRM, booking, financial, HR). *

Not at all true

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34. I understand compliance requirements for my type of business. *

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35. I am aware of the SOPs that will be essential for consistency. *

Not at all true

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Absolutely true

36. I know my start-up costs (or have a realistic idea of the range). *

Not at all true

Slightly true

Somewhat true

Mostly true

Absolutely true

37. I understand my projected revenue and expenses. *

Not at all true

Slightly true

Somewhat true

Mostly true

Absolutely true

38. I know how I will fund the business (or the options available). *

Not at all true

Slightly true

Somewhat true

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Absolutely true

39. I understand my break-even point (or know this is essential). *

Not at all true

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Absolutely true

40. I understand the revenue model and unit economics of my business. *

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41. I have clarity on capital expenditure and operational expenditure. *

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42. I can explain the core advantage of my concept compared to others. *

Not at all true

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43. I can speak confidently about expected financial performance. *

Not at all true

Slightly true

Somewhat true

Mostly true

Absolutely true