Define your audience by intent and demographics.
Business Characteristics
What business characteristics does this audience represent?
If your audience is individual consumers, you can skip this section.
If your audience is businesses, please provide the relevant business demographics that best describe them.
Financial
Does your target audience require specific personal financial parameters?
If yes, complete this section.
If not, you may skip this section.
Personal
What are the personal characteristics of your audience?
If personal characteristics do not apply, you may skip this section.
Family
What is your audience's family composition?
If family charactoriestics do not apply, you may skip this section.
Housing
What type of housing does your target audience have?
If housing does not apply to your target audience, you may skip this section
Location